Vertical Integration?

ABC and CBS have been experimenting with vertical integration, as more network-affiliated studios have been selling to other broadcast networks.

ABC just committed to a CBS comedy, as CBS is trying to sell shows to other broadcast networks. For example, it has set up an untitled comedy at ABC , which revolves around a two sisters. In fact, many of the successful shows at large networks hail from other studios, like Warner Bros TV, 20th TV, and Sony TV. 

With these changes, it seems that vertical integration is not temporary, but in fact here to stay. Do you think its influence on networks’ decisions  is beneficial or harmful?


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