After two consecutive weeks of famously outperforming Sunday Night Football, ‘Walking Dead’ continues to monopolize television viewership. Even as the show outpaces its competitors, the most pervasive question remains: why aren’t its stars famous yet? Some industry insiders speculate the dichotomy is due to the low awareness level of the ‘Walking Dead’ stars. The most obvious way to raise awareness levels is breaking into the top Emmy Award categories. In the mean time, two of the stars have secured more prestigious representation, recently signing with CAA. Presumably, CAA will initiate a more concrete marketing strategy to elevate their Q scores.
How do you think the ‘Walking Dead’ stars should go about raising their awareness levels?