Comcast Enters The Digital Media Realm

Comcast has officially entered the world of digital media by opening a digital movie and TV show store. Less then a week after rumors surfaced that the cable experts were considering a digital store, Comcast has already begun selling movies ahead of their DVD release dates on TV as well as online. The price point for standard definition range between $10.99 and $12.99 while high definition goes up to $16.99.  

Do you think this will have any quantifiable effect on the evolving distribution landscape? 

http://www.hollywoodreporter.com/news/comcast-opens-digital-movie-tv-658116

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