That would be China. The 2014 thriller film Need for Speed grossed more than $200 million worldwide with almost half of it coming from the China Market. Considering the film grossed $65 million in China, it’s no surprise China Movie Channel, Jiaflix and 1905.com have partnered with Electronic Arts to co-produce the sequel. Need for Speed 2 will be developed in China, which means that a substantial amount of Chinese talent and elements will be incorporated. The project is a great opportunity to connect Chinese and Western culture through film, which is a growing trend in the industry. Films with racing, action and adventure, i.e., Need for Speed, typically do well in the Chinese market so expanding the franchise is a smart move.