In response to minor backlash and rumors, Jay-Z sent out a series of messages via Twitter defending his latest business venture Tidal. Although the music streaming service launched under a month ago, there have been reports claiming that the service is “struggling.” The app has fallen out of Apple’s top 750 app charts after peaking at #83 on April 7th. Additionally, other artists including Lorde have publicly criticized the company; not to mention the CEO was recently fired. Clearly, there have been some bumps in the road, but what company doesn’t have a few in the beginning? Jay-Z has come to the defense of Tidal via social media using the hashtag #TidalFacts. One statement put forth says: “The iTunes Store wasn’t built in a day. It took Spotify 9 years to be successful.” Despite reports that the service is failing, Jay-Z says that Tidal has over 770,000 subscribers and is reminding everyone that “Tidal is doing just fine.” In other words, they are right were they are supposed to be. Many of the subscribers are within their first month, which means that it’s possible some will unsubscribe once that 30 day trial is up. I wonder how much that number will drop in the next couple weeks.
I find Jay-Z’s response to be quite interesting considering that he hardly ever tweets! Since joining Twitter back in 2008, he’s only tweeted 231 times and does not follow a single person. The marketing campaign for Tidal has featured lots of social media promotion, so it was no surprise that #TidalFacts began trending amongst affiliated artists as well as fans. Jay-Z both defended his company and reiterated what separates Tidal from competitors, which is its value on music as an art and artists being fairly compensated. Check out his stream of consciousness here!