Archive for category Jayz

Whats the Verdict: Is Binge Watching the New Normal? NBC takes the plunge!

Once reserved strictly for online content streaming platforms like Amazon, Hulu, and Netflix, binge watching seems to have gone mainstream, with big networks beginning to release whole seasons online. The adoption of the binge model by big networks comes precisely at the same time that platforms like Netflix are moving away from it.

Tomorrow NBC will release the the first season of David Duchovny’s new period drama, Aquarius in its entirety online, while at the same time airing one episode a week on TV. In a Hollywood reporter article, NBC Entertainment Chairman, Bob Greenblatt proclaimed this decisions would push new boundaries, while also giving the consumer what they want.

NBC’s jump into the binge party comes at the same time as other’s are begining to question its merit. On May 21, Netflix began airing its new show, Between on a week to week basis. Hulu is also questioning the model and is looking at non binge options for its lineup, and Yahoo’s sixth season of Community is also being released over several weeks.

At the root of this shift is the need to create buzz. Content creators want to be able to build buzz around their shows, that continue over a period of time. The binge model allows for much of this build up. However, once the show is released the hype plummets. Serial releasing of content, on a week by week basis allows for hype to be built throughout a season.

As big networks like NBC move to catch up to online content providers like Netflix, more and more shows will be released on the binge model. The implications of this for the industry could be huge. Networks will have to create more and more content. This means that season story lines will become much longer. This also means that Networks will have to green light more shows. If they no longer have to worry about the physical confines of airtime, networks will be able to produce more shows for online viewers.

The real question is wether or not this is what the consumer wants. Will weekly entertainment transition into becoming fourteen hour obligations to watch an entire season in one weekend? What implications will this have on hiring patterns? What does this trend mean for payouts in the industry?

What do you think the verdict will be?

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What’s The Verdict: Is Jay-Z’s Tidal Streaming Service in Trouble?

Jay-Z Speaks Out: Is Tidal Streaming Service in Trouble?

In response to minor backlash and rumors, Jay-Z sent out a series of messages via Twitter defending his latest business venture Tidal. Although the music streaming service launched under a month ago, there have been reports claiming that the service is “struggling.” The app has fallen out of Apple’s top 750 app charts after peaking at #83 on April 7th.  Additionally, other artists including Lorde have publicly criticized the company; not to mention the CEO was recently fired. Clearly, there have been some bumps in the road, but what company doesn’t have a few in the beginning? Jay-Z has come to the defense of Tidal via social media using the hashtag #TidalFacts. One statement put forth says: “The iTunes Store wasn’t built in a day. It took Spotify 9 years to be successful.”  Despite reports that the service is failing, Jay-Z says that Tidal has over 770,000 subscribers and is reminding everyone that “Tidal is doing just fine.” In other words, they are right were they are supposed to be. Many of the subscribers are within their first month, which means that it’s possible some will unsubscribe once that 30 day trial is up. I wonder how much that number will drop in the next couple weeks.

I find Jay-Z’s response to be quite interesting considering that he hardly ever tweets! Since joining Twitter back in 2008, he’s only tweeted 231 times and does not follow a single person.  The marketing campaign for Tidal has featured lots of social media promotion, so it was no surprise that #TidalFacts began trending amongst affiliated artists as well as fans. Jay-Z both defended his company and reiterated what separates Tidal from competitors, which is its value on music as an art and artists being fairly compensated. Check out his stream of consciousness here!

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